“The color black represents strength, power, and authority. Typically associated with the unknown or the dangerous. Not to be messed with.”

We're known for using black on our surfboards. We can't help it. There's something about them, for sure. Quietly paddling around the lineup with an aura of subtle confidence. Black resin, foam and fibreglass, sneaking waves from underneath you. You can't help but stare. Don't let it catch you looking, whatever you do.

We're introducing L U X E, our black-on-black combination of gloss and matte resinwork. There's one of our L U X E Kingpins hanging at Box and Barber Coffeehouse in Newquay. Drop by, sink a coffee (black, obviously) and do your best to take your eyes off it.

Add L U X E to your custom Airwave here.